Hello ! I’m Arielle,
Product Designer (UX/UI) and Content strategist
Using an iterative user-focused design method, I help companies optimize customer engagement by creating accessible, intuitive and desirable products and services.
SERVICES
Asking the right questions, to create the right product and trigger the right emotions, for better customer engagement
I help you understand your users’needs using quanti /qualitative research techniques
Let’s define the direction to follow for the design phase through various data analysis techniques
I work on the user flows, and the interaction design before delivering wireframes and interactive prototypes
I help you choose the right words and the right tone of voice for clear, reassuring and accessible interfaces.
I help you test the relevance of design choices by interviewing the users in order to continuously optimize
Analyze the existing solutions and provide you
with
UX best practices
The first impression and the first interaction are decisive. Based on evaluation criteria relating to UX and ergonomics standards, I help you identify interface problems that make the user experience tedious, generate negative emotions for the users (frustration, dissatisfaction, etc.) and reduce its performance.
I provide you with a detailed written report with my recommendations, which you can communicate to your internal IT teams or service provider agencies.
If necessary, I take part in the design phase.
+10 years of experience in building SaaS solutions (communication, Fintech)
2024-2025
Global Developer Portal
@Ingenico
Report Builder,
@Ingenico
The Cottage Hotel
@UXDI
The client is a new hotel. The Management team seek to create an online booking experience that is simple, accessible, and based on a deep understanding of their users.
Website overhaul,
@LINK Mobility
2013 – 2021
Rich SMS Module
@LINK Mobility
Research
Wireframing
User testing
Provide B2B customers with a tool to create Rich SMS. Integrated into the CPaaS, the module must be innovative, easy to use and aesthetic.
2014 – 2016
SMS Interface overhaul @Netmessage
Research
Wireframing
UX writing
Complete overhaul project of the e-messaging software, in order to modernize the company’s technological park and face increased competition.
DIPLOMAS & CERTIFICATIONS
Professional Diploma in UX Design
Glasgow Caledonian University & The UX Design Institute (2021-2022)
MBA Web Marketing Strategies & Digital Communication Projects
ISCPA Paris & VISIPLUS Academy
(2018-2019)
Master’s Degree Marketing
PPA Business School, Paris
(2007 – 2010)
