Role
UX Design & Marketing Lead
Duration
6 months
Team
- 2 Developers
- 3 KAM (Key Account Managers)
Website overhaul
Lead the corporate website overhaul to increase incoming leads and grow customer engagement
Approach
- Ran interviews with internal stakeholders
- Conducted an audit using Google Analytics and heatmaps
- Conducted competitive analysis to identify UX and messaging patterns
- Created user persona and buyer persona
- Defined key funnel steps
- Designed and implemented lead generation tools (premium content, forms…)
- Built low-fidelity wireframes
- Optimized the SEO and content discoverability
- Led the content management in the CMS
User persona
Email automation flow
Wireframes landing page
Google Analytics conversion tracking
Unique features
- Download white papers and emailing templates
- Test a message solution in real-time for free
- Access videos, blog articles and case studies
- Subscribe to the monthly newsletter
Outcomes
- Designed 200+ landing pages
- Increased web traffic by +127%
- Generated +88% incoming leads
- Audited and redesigned 100+ screens
Login page
Whatsapp product page
Landing page + Lead magnet
